A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public.
Corporate identity is a primary goal of the corporate communications, for the purpose to maintain and build the identity to accord with and facilitate the corporate business objectives.
The corporate identity is typically visualized by way of branding and the use of trademarks, but it can also include things like product design, advertising, public relations etc…
In general, this amounts to a corporate title, logo and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved color palettes, typefaces, page layouts, fonts, and others.
Your goal is to make sure that each time a consumer is exposed to your company, a positive connection is made and they recognize each piece of your marketing materials as yours.
Your business identity is built over time. It is the symbol or logo along with strategically designed marketing materials that will help guide and direct a consumer’s thoughts and opinions about your company. This image is the first and last thing that causes consumers to recognize or recall your product or service. Therefore you want your Corporate ID design to be noticeable, memorable, unique and most importantly, capture the essence of your organization.
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Contact Matson Graphics: Seth Matson
Matson Graphics is Located in Huntington Beach, Orange County, California – USA